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Branding is an essential aspect of trade show marketing, and the best custom trade show exhibits are those that effectively build the brand of your company. So how do you do it?  Start with these three things: Positioning Positioning is a marketing term that has to do with how your brand positions itself relative together brands in a similar space. It seeks to answer the question: Why would a company or a consumer choose your brand instead of another? To position your brand successfully at a trade show, you have to understand your target market. The best way to do...

Professional, customized displays built for a one-time use at your industry events—that’s the value in our interactive rental displays. Our rental displays are built to capture the attention of the audience and to promote your brand while solidifying the connection between customer and product. Our interactive rental displays empower brands to reach out to audiences at industry events and showcase products and services using the latest display technology. Why Professional Displays Are Required for Business Events The data is clear: professional displays are mission critical to success for companies looking to expand marketing ROI in 2019 and beyond. 81% of...

In the past, a brand’s relationship with a consumer was pretty simplistic. You sold them a product or service, and then you forgot about them. The transaction was complete. Now the thinking has changed dramatically. The goal is to create continuous engagement with your consumers. The paradigm shift has come about after research revealed that brands that were successful over the long term tended to be those with high levels of brand loyalty. Hence, the “full brand experience” was born. What is a Brand Experience? A brand experience is defined as the sum total of all the interactions a consumer...

It’s here, and then it’s gone. That’s the draw of a pop up display. It creates a sense of urgency… a basic marketing need for any brand. A pop up display, particularly a large-scale installation like the one we’ll discuss below, grabs the attention and introduces consumers to a brand or product. These fleeting displays are relatively mobile and easy to set up, break down and transport. The best-designed pop up displays also capture customer data by having some kind of interactive feature. Most importantly, they provide consumers with the unexpected: a face-to-face brand experience that’s sorely lacking in today’s...