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Trade show rental booths give brands a flexible option at industry events. When they’re done right, they provide everything a custom booth does without the financial burden of ownership. Typically described as a budget-conscious option, trade show rental booths don’t have to be a compromise. If you have a booth now and want to add a new touch, we also have rental components add ons available.  There are many things to consider when choosing to rent or purchase a custom exhibit booth. The amount of trade shows you attend, the key functionalities, and the size are some of the questions...

Modular, from the Latin modulus for measure, means “constructed with standardized units or dimensions for flexibility and variety in use.” The key word there is variety. Modular trade show displays are all about versatility. Because of their design, a single modular trade show display can be used at a show with 10x20 booth requirements, and then at a show with 10x10 limit, and so on. A one-time investment in a smartly constructed modular trade show display can have a huge impact on your trade show marketing budget. Plus, because they do not need separate hardware and graphics, they also require...

Sometimes you don’t know your trade show booth is defunct until you’ve taken it to a conference and had the chance to compare it to your competitors booths side by side. And then it hits you all at once—like when you’re in a shoe store and you compare what’s on your feet to what’s on the shelves. On average, the working life of a trade show booth is three to five years. But averages don’t do you much good when you’re talking about an investment as large as a trade show booth. Some booths last 10 years and only need...

Trade show technology has become one of the greatest differentiators in our industry. There are thousands of options, from gadgets, apps and interactive presentation software. Videoconferencing booths are now being incorporated into booths to attract more visitors and capture more leads. When LaCroix Sparkling Water, the fastest-growing sparkling water and unsweetened water brand, came to us needing a display to fill a 20 x 40 space, we had to take a few things into account. With slick marketing, creative flavors, package design, and zero sugar, LaCroix has become a favorite of the millennial generation. Sales have more than doubled sales...

Much has been written about the demise of retail and the rise of e commerce. Much less has been written about the brands that are bucking the trend and finding success and profitability in the retail space by not competing with online shopping on its own terms. In the past, consumers ventured to the store because that was the place you could make a purchase. They had no option. Today, consumers can order anything and everything online. They go to a store, not for the sake of convenience, but when they’re seeking a more immersive and memorable experience. They’re able...